Miami and Toronto – (work wire) – Flora Growth Corp. announced. (NASDAQ: FLGC) (“Flora” or “Company”), a leading manufacturer of cannabis products and global brands, today announced that its Flora Beauty division has signed an agreement with SHOWFIELDS to showcase its skincare brand, MIND Naturals and Awe(), in Its main location is in South Beach, Miami, as well as through its online store. The campaign launch is expected to start on November 8NS, 2021.
SHOWFIELDS is a revolutionary retail concept designed to engage and inspire a journey of discovery through rotating experiences with brands and communities, creating a stage for immersive storytelling to open up new offline channels for growth. The inclusion of Flora Beauty brands underscores the attractiveness of these new brands and is expected to create significant awareness in the American consumer ahead of the holiday season.
“We are very excited to see a forward-looking retailer like SHOWFIELDS research our brands for their latest flagship position. Along with the ability to generate additional revenue, we are thrilled to be a part of this innovative concept that re-imagines experimental retail and provides us with the opportunity to tell the compelling stories of these brands,” said Louis Merchant, President and CEO of Flora Growth. “As mission-driven brands, the ability to gain exposure and credibility with a partner like SHOWFIELDS underscores the cultural significance of MIND Naturals and Awe (Ô) and speaks to its ultimate potential as we continue to increase market awareness with the American consumer.”
This opportunity was realized on the back Great Mind Naturals brand recognition at the 2021 Cosmoprof North America (“CPNA”) event. Specifically, the CBD-rich moisturizer from MIND Naturals was chosen for its innovations in biodegradable packaging and featured in a report on Most Popular Products from CPNA Models produced in collaboration with world-renowned beauty trend forecaster, BEAUTYSTREAMS.
SHOWFIELDS is the ultimate curator of top brands, unique stories and experiences from around the world. With its mission to bring inspiration to everyone who passes through the brand’s threshold, the brand empowers creators to open up retail channels as a channel and run “retail campaigns” using its digital and physical platform. The retail concept’s main location is at 11 Bond Street, New York City, with its second location recently opening in December 2020 at 530 Lincoln Road, Miami, and pop-up demo locations like SHOWFIELDS x Los Angeles in Century City launched this year. For more information, please visit the website https://showfields.com/.
About Flora Growth Corp.
Flora is a cannabis company that leverages natural and cost-effective farming practices to supply cannabis derivatives to its diversified business divisions of cosmetics, hemp textiles, and food and beverage. As the operator of one of the largest outdoor farming facilities, Flora strives to market an excellent quality product at below market prices. By prioritizing natural ingredients and value chain sustainability across its portfolio, Flora creates premium products that help consumers take back and thrive. visit www.floragrowth.ca Or follow @floragrowthcorp on social media for more information.
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