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Flora Beauty Launches MIND Naturals and Awe (Ô) CBD Skincare Brands at SHOWFIELDS

Miami and Toronto – () – Flora Growth Corp. announced. (NASDAQ: FLGC) (“Flora” or “Company”), a leading manufacturer of cannabis products and global brands, today announced that its Flora Beauty division has signed an agreement with SHOWFIELDS to showcase its skincare brand, MIND Naturals and Awe(), in Its main location is in South Beach, Miami, as well as through its online store. The campaign launch is expected to start on November 8NS, 2021.

SHOWFIELDS is a revolutionary retail concept designed to engage and inspire a journey of discovery through rotating experiences with brands and communities, creating a stage for immersive storytelling to open up new offline channels for growth. The inclusion of Flora Beauty brands underscores the attractiveness of these new brands and is expected to create significant awareness in the American consumer ahead of the holiday season.

“We are very excited to see a forward-looking retailer like SHOWFIELDS research our brands for their latest flagship position. Along with the ability to generate additional revenue, we are thrilled to be a part of this innovative concept that re-imagines experimental retail and provides us with the opportunity to tell the compelling stories of these brands,” said Louis Merchant, President and CEO of Flora Growth. “As mission-driven brands, the ability to gain exposure and credibility with a partner like SHOWFIELDS underscores the cultural significance of MIND Naturals and Awe (Ô) and speaks to its ultimate potential as we continue to increase market awareness with the American consumer.”

This opportunity was realized on the back Great Mind Naturals brand recognition at the 2021 Cosmoprof North America (“CPNA”) event. Specifically, the CBD-rich moisturizer from MIND Naturals was chosen for its innovations in biodegradable packaging and featured in a report on Most Popular Products from CPNA Models produced in collaboration with world-renowned beauty trend forecaster, BEAUTYSTREAMS.

About Schofields

SHOWFIELDS is the ultimate curator of top brands, unique stories and experiences from around the world. With its mission to bring inspiration to everyone who passes through the brand’s threshold, the brand empowers creators to open up retail channels as a channel and run “retail campaigns” using its digital and physical platform. The retail concept’s main location is at 11 Bond Street, New York City, with its second location recently opening in December 2020 at 530 Lincoln Road, Miami, and pop-up demo locations like SHOWFIELDS x Los Angeles in Century City launched this year. For more information, please visit the website https://showfields.com/.

About Flora Growth Corp.

Flora is a cannabis company that leverages natural and cost-effective farming practices to supply cannabis derivatives to its diversified business divisions of cosmetics, hemp textiles, and food and beverage. As the operator of one of the largest outdoor farming facilities, Flora strives to market an excellent quality product at below market prices. By prioritizing natural ingredients and value chain sustainability across its portfolio, Flora creates premium products that help consumers take back and thrive. visit www.floragrowth.ca Or follow @floragrowthcorp on social media for more information.

Cautionary statement regarding forward-looking statements

This document contains forward-looking statements. In addition, we or our representatives may from time to time make oral or written forward-looking statements. We base these forward-looking statements on our expectations and expectations about future events, which we derive from information currently available to us. These forward-looking statements relate to future events or our future performance, including: the size of the markets for hemp and hemp products; cooperation with third parties; Our business prospects and opportunities. You may identify forward-looking statements by those that are not historical in nature, particularly those that use terms such as “may,” “should,” “expect,” “expect,” “think,” “estimate,” “believe,” “plans,” “expected”, “predicted”, “potential” or “hopeful” or negative from these or similar terms. In evaluating these forward-looking statements, various factors should be considered, including: our ability to change the direction of the company; our ability to keep pace with technology New and changing market needs and the competitive environment of our business These and other factors may cause our actual results to differ materially from any forward-looking statement Forward-looking statements are merely predictions Forward-looking events discussed in this document and other statements we make from time to time may not occur by us or our representatives, and actual events and results may differ materially and are subject to risks, uncertainties and assumptions relating to us.We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of the doubts and assumptions, or the forward-looking events discussed in this document and other Statements that are made by from time to time by us or our representatives which do not occur, except as may be required by applicable law.

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