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Wednesday, October 5, 2022

The grateful dead are back

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If you’re a connoisseur or connoisseur of cannabis living in Toronto or visiting the area anytime soon, you’ll be glad to know there’s new dispensary store In the state that managed to turn Grateful Dead into its decor. The officials who run the space invite fans of the seminal rock band to experience the band’s magic like antiquity, and the added advantage of a visit is the beneficial interaction with trained cannabis experts who will recommend the best to you.

Who are the grateful dead?

grateful dead It is the name of the now defunct American rock band. The band met in 1965 in California. The group is known for its unique musical style that combines elements of rock, country, blues, psychedelic rock, bluegrass, jazz, folklore and even gospel. Their shows included long live performances of instruments, loyal fans of the group called themselves “Deadheads” and many groups at the time wanted to be like The Grateful Dead. Their music influenced the various new bands that emerged after the band’s hiatus. The band members are fondly referred to as the godfathers of the band’s industry. Grateful was inducted into the Rock and Roll Hall of Fame about twenty-seven years ago. The Grateful Dead will be here for a very long time. The identity of the band has been immortalized through various commercial concepts since it lost its esteemed leader in 1995. The most recent act to establish space with the band’s brand is Scarlet Fire.

Scarlett Fire Hemp Company

This newly licensed dispensary founded by David Ellison, a devoted fan of the band Grateful Dead, is a cannabis startup designed by SevenPoint Interiors. Former securities attorney, Ellison, says he wants pot shop in toronto To showcase his long-standing passion for the band Grateful Dead. Loyal dead also added that he had trusted SevenPoint to revive his dream store.

A place to gather experiences

In a press release, Ellison expressed his love for the grateful dead and how it has continued to grow over the years.

He stated that Scarlet Fire is a space where clients feel that cannabis, magic, music and psychedelic come together. The space is unlike any other cannabis store. According to the founder, customer engagement will be on another level. These customers will learn more about the cannabis products they are interested in, as well as learn about a great dead rock band.

Ellison spoke about what he claimed was the turning point in his obsession with The Grateful Dead. 17 At the time, he said he got the full experience at a band event that made him go down a rabbit hole. Since then, he has collected memorabilia and experiences that contributed to his unending love for the group.

He remembered every Grateful Dead show he attended and how completely different it looked from the previous show. Scarlet Fire’s vision came from a desire to bring to life the magic and adventure surrounding the Grateful Dead in a space he could share with others.

Inside the Scarlet Fire Store

SevenPoint Interiors is not a new name in the cannabis industry. Since the decor team began operations in 2017, they have creatively designed several gorgeous cannabis spaces in and around Toronto. When the Scarlet Fire design was contracted, the team stated that they had worked and built on Ellison’s vision for the store.

In the words of the team’s creative director, they listened to Ellison’s needs. With this, they were able to create a commercial identity for Scarlet Fire. Reviews from people who have visited the space show that the space is positive.

Inspiration for the pot store’s interior came from a track titled Dave’s Choices. This track is volume 35 in one of the Grateful Dead Archives editions, and one of Ellison’s favorite tracks. Colors used for the interior include pale watercolors, ground emerald green, deep crimson red, and early lavender.

The shelf space in the store is uniquely designed to interestingly display product information. Customers are sure to discover hemp products neatly arranged and thought out to allow for easy product selection. The space also contains a gallery where Ellison’s collection of Grateful Dead memorabilia is meticulously arranged. Ellison collected these memorabilia throughout his years on death – and that’s for nearly thirty years.

Among the memorabilia in the personally curated memorabilia wall is a T-shirt Ellison bought at a Florida flea market as a teenager. Each area of ​​the cannabis shop comes with its own immersive experience. Even at the point of sale there is an audio system that is an exact replica of the range audio wall. The monolithic roving sound unit is set on a stage behind the pay desk.

Another highlight to expect when visiting the Scarlet Fire site is the rabbit hole. Strategically placed around the store, these rabbit holes cut the scarlet-stained floor into the ceiling panels. A look through these openings will give you an amazing view of the mind from the front to the back area of ​​the store. Passersby can also look into these rabbit holes from the outside to see a circular backdrop showing the interior of the store. Customers describe the view as psychedelic moving pictures.


A store that treats visitors to interior décor that includes album covers, replica guitars, touring posters, and other merchandise from such famous band as the Grateful Dead, is guaranteed to generate revenue. In the few weeks that the store began operations, Ellison says he’s sure the store has succeeded in its main goal, which is to educate customers while sharing a passion for the Grateful Dead. To maintain its newfound reputation, Scarlet Fire must remain committed to the quality that sets it apart from other cannabis stores in Toronto.

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