DALLAS, Texas, February 14, 2022 (GLOBE NEWSWIRE) — North American Cannabis Holdings, Inc. (OTC Pink: USMJ) today announced that the company will officially launch a major expansion of its cannabis e-commerce business later this week on Thursday, February 17, 2022. The launch will focus on USMJ’s first marketing campaign for the EVERx CBD sports nutrition drink.
USMJ has acquired EVERx from Puration, Inc. (OTC Pink: PURA) in exchange for an equity agreement. USMJ is now relaunching EVERx with new packaging and updated formula. USMJ and PURA worked closely on the relaunch of EVERx.
The sale of EVERx to the USMJ is part of a comprehensive reorganization. In September of last year, ACI Conglomerated, the controlling shareholder of the USMJ and the controlling shareholder of Puration, Inc. (OTC Pink: PURA) and Priority Aviation, Inc. (OTC Pink: PJET), announced its plans to refocus and diversify its overall strategy with the three companies.
PJET has diversified out of the cannabis industry and into the student life market. PJET recently published its update Strategic plan for 2022.
PURA has refocused its business on industrial hemp.
USMJ, after exiting the cannabis retail restaurant market, is now focused on expanding its cannabis e-commerce footprint.