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Say “Hi” to Tide’s CBD Entry into the German Market

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The company continues to expand organically into strategic international markets

Calgary, dadAnd the March 9, 2022 /PRNewswire/ – High Tide Inc. (“High Tide” or “Company”) (Nasdaq: HITI) (TSXV: HITI) (FSE: 2LYA), a leading retail-focused cannabis company that also operates as a global e-commerce asset, announced today that UK affiliate Blessed CBD has entered the German market with online sales of full spectrum CBD oils, gums, capsules, creams and conditioners via its official website www.BlessedCBD.de. Additional CBD product categories will be offered for sale on the German market in the coming months. Fulfillment will be facilitated through the one in High Tide Amsterdam Existing warehouse.

High Tide Inc., March 9, 2022 (CNW Group/High Tide Inc.)

The largest CBD market in EuropeAnd the Germany Prepare to experience a significant increase in demand for CBD products in the coming years. The growth in demand for high-quality CBD products is an international phenomenon, with Fortune Business Insights anticipating the arrival of global demand 56 billion US dollars by 2028, equivalent to a compound annual growth rate of 47%.1

“Today’s news gives us a foothold in Germany Which is set to make up half of the EU’s cannabis market by 2024, according to Prohibition Partners. Transfer to Germany “It is part of our ongoing strategy to diversify our revenue base by identifying strategic opportunities and filling gaps in the international cannabis markets through the organic expansion of our brands and products,” said Raj Grover, President and CEO of High Tide. High Tide’s diversified ecosystem enables revenue growth, EBITDA growth, and market share gains internationally, today, without having to rely on federal cannabis legalization capabilities in the US, our CBD business lines provide us with high-margin sales opportunities that allow us to expand further market share In our core business of brick-and-mortar hemp sales by enhancing our consolidated margin profile,” Mr. Grover added.

“With all the recent developments related to cannabis in the GermanyI am delighted to launch Blessed CBD on Europe The largest market for cannabis. As promised, this is the first phase of our scheme to take Blessed CBD into new international markets, and to create a strong globally recognized CBD hub,” said Vithurs (V) Thiru, founder of Blessed CBD. As part of our 2022 expansion plans, and by leveraging synergies across High Tide platforms, Blessed CBD will also accelerate growth in additional key markets such as United States of America and other European countries. This year will be exciting at High Tide,” Mr Theroux added.

About Hi Tide

High Tide is a leading retail-focused cannabis company with brick-and-mortar assets as well as global e-commerce assets. The company is the largest Canadian retailer of recreational cannabis as measured by revenue, with 113 locations currently spanning. OntarioAnd the AlbertaAnd the Manitoba And the Saskatchewan. High Tide was featured in the 3rd annual Business Magazine Ranking Report for Canada Highest-growing companies in 2021, and ranked as one of the top 10 performing diversified industries stocks in the 2022 TSX Venture 50™. The company also North Amarica The first and only retailer in the Cannabis Discount Club, which includes Canna Cabana and Meta Cannabis Co. signage. and Meta Cannabis Supply Co. , with additional sites under development across the country. The High Tide portfolio also includes retail kiosk and smart locker technology – Fastendr™. High Tide has been serving consumers for over a decade through well-established e-commerce platforms including Grasscity.com, Smokecartel.com, Dailyhighclub.com, Dankstop.com and most recently in the hemp-derived CBD space through Nuleafnaturals.com and FABCBD.com, and BlessedCBD.co.uk, as well as the wholesale distribution division under Valiant Distribution, including licensed entertainment products manufacturer Famous Brandz. High Tide’s strategy as a parent company is to expand and enhance the integrated value chain, while providing a complete customer experience and maximizing shareholder value.

Neither the TSXV nor the Regulatory Services Provider (as this term is defined in the TSXV Policies) accepts responsibility for the adequacy or accuracy of this version.

For more information about High Tide Inc. , please visit www.hightideinc.comher SEDAR profile page at www.sedar.comand her EDGAR profile page at www.sec.gov.

About CBD Blessed

Enigmaa Ltd. Ltd., operating under the name Blessed CBD, is one of the UK’s leading online retailers of hemp-derived CBD products. Surprisingly elegant clients. Blessed CBD has been named the UK’s best CBD brand in numerous publications including The Mirror, Reader’s Digest, and Maxim Magazine.

Cautionary note regarding forward-looking statements

Some of the statements in this press release are forward-looking information or forward-looking statements. Such information and statements, referred to herein as “forward-looking statements” are made as of the date of this press release or as of the effective date of the information described in this press release, as applicable. Forward-looking statements relate to future events or future performance and reflect current estimates, expectations, expectations or beliefs regarding future events. Any statements that express or include discussions regarding predictions, expectations, beliefs, plans, expectations, objectives, assumptions, events or future performance (in general, forward-looking statements may be identified using words such as “expects”, “expects” or “intends” or “forecasts”, “anticipates”, “plans”, “projects”, “estimates”, “envisions”, “assumes”, “needs”, “strategy”, “objectives”, “objectives”, or variables thereof, or refers to that some action, event or outcome “may,” “could,” “would,” “may,” or “will” be taken, occur, materialize, or adversely any of these terms or similar expressions, and other terms similar) are not statements of historical facts and may be forward-looking statements.

These forward-looking statements are based on assumptions that may be incorrect, including but not limited to High Tide’s ability to implement its business plan and that High Tide will receive one or more licenses from Alberta Gaming and Liquor & Cannabis, British Columbia Liquor Distribution Branch, Liquor, Games and Cannabis Authority ManitobaAlcohol and Games Committee Ontario or the Saskatchewan Liquor and Games Authority that allows it to conduct its business at Canna Cabana Inc. High Tide considers these assumptions to be reasonable under the circumstances. However, there can be no guarantee that any or more of the governmental, industrial, market, operational or financial objectives as set out here will be achieved. There are known and unknown risks, uncertainties and other factors inherent in these forward-looking statements that could cause actual results, performance, achievements or industry results to differ materially from any results, performance or achievements expressed or implied by these forward-looking statements. .

The forward-looking statements contained herein are effective as of the date of this press release. Except as required by law, High Tide has no obligation to inform anyone if it becomes aware of any inaccuracy or omission of any forward-looking statement, nor does it intend, or assume any obligation, to update or revise such statements forward-looking statements to reflect events or new conditions. Any and all forward-looking statements included in this news release are expressly qualified by this cautionary statement and, except as otherwise noted, are made as of the date of this news release.

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