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Cannabis and Big Data

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In a world full of data and information and burdened with it, how can we harness insights to explain, anticipate and reinforce why cannabis industry in Canada?

The buzzword that is big data

Big data has always been the buzzword across industries. Companies are taking advantage of technology to gather more information about consumers to target and personalize campaigns. Think about the algorithms of Instagram, Facebook and TikTok. Thus increasing profits. The public sector has also realized the impact of this big, high-frequency data and information in real time to align their policies with social realities. Most importantly, lobbyists use data analytics to support their causes and advance their cases.

google trends It is among the most widely used sources of big data across all fields of study, with topics ranging from health to entertainment, and celebrities to political history. Aside from collecting general sentiment from Twitter, Facebook, and other social media platforms, Google Trends provides historical data going back to 2004, making it a rich source for data miners.

Cannabis in the World Wide Web

Using Google Trends to gather insights about cannabis, one can ask any question under the sun. For example, if I’m new to the topic and want to understand cannabis use in Canada, I can post Google Trends to investigate. Let’s Begin!

Figure 1: Google Trend – Volume of ‘cannabis’ searches in Canada from 2004 to March 2022

Figure 1 illustrates the continued interest in the topic of cannabis in Canada by the volume of searches on Google since 2004. However, data analysts could easily spot a “data anomaly” in 2018 as it rose and waned thereafter. The beauty of data is that it raises questions and guides you to uncover and explore. Specifically in October 2018, when the volume of searches on Google peaked in the region, cannabis law in canada It was legislated, which intuitively led to conversations in the media and on the World Wide Web.

Figure 2: Google Trends – Geographical spread of “cannabis” searches by Canadian subregion from 2004 to March 2022

Google Trends also provides comprehensive data on cannabis for every subregion in Canada. By integrating data from 2004 to March 2022, New Brunswick had the largest volume of searches, followed by Prince Edward Island. Logically, this translates to interest in the subject in these areas. On the other hand, Quebec was the least, followed Manitoba and Newfoundland and Labrador. For a public sector professional working to legalize cannabis or a cannabis business owner, insights from this geographic spread say a lot.

Cannabis in Canada: Visions 2022

If we zoom in to 2022, it will be interesting to learn what the public wants to know about cannabis in Canada using big data. Figure 3 below shows the shift in interest by subregion and Canadian names Nunavut as the sub-area most interested in the topic. In turn, this leads to further inquiry as to what causes and what happens within cannabis industry in this location.

Figure 3: Google Trends – Search for the term ‘cannabis’ for each Canadian subregion for 2022

So far in 2022, cannabis shop near me” It has the highest query rate for “cannabis”, along with topics ranging from packaging and labeling to the state of cannabis in the country, which may indicate developments in the industry. The supply and demand insights that may be derived from this data maximize profit opportunities for businesses and enable timely and appropriate monitoring by the public sector.

Figure 4: Google Trends – Searches related to ‘cannabis’ in Canada in 2022

For the infamous 420 celebration, we can see the spark of interest across Canada with the heat map of interest in the topic (eg How to Celebrate 420, companies sponsoring 420 events) for each sub-region below.

Figure 5: Google Trends – Search for the term ‘420 Celebrating Canada’ for each Canadian sub-region from 2004 to present

All in all, taking advantage of free information via big data to understand the country’s cannabis industry is definitely a no-brainer! The insights gathered from this vast amount of information allow loopholes to emerge. Turn these gaps into opportunities to take advantage of them. Finally, with the endgame of promoting responsible and enjoyable use of cannabis in Canada.

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