The cannabis industry takes center stage at the Detroit Techno Festival

By Admin

May 31, 2022

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Detroit Those in the know might say the marijuana scene at the electronic music festival is damp.

In addition to the performers and tech enthusiasts at the event, who came back this weekend After the COVID-19 pandemic silenced it for two years, the cannabis industry is also beginning to decline.

The marijuana-related business has been highly visible in the international celebration of dance music in a sign of the drug’s growing mainstream acceptance.

The first, Troy-based JARS Cannabis, is the first cannabis retailer to sponsor the event.

JARS has 14 dispensaries in Metro Detroit and four in Arizona. Their space at the Movement Festival included adults coloring under a canopy, temporary tattoos, and an “Instagram-friendly” area designed by artist Kylie Haight.

Silvia Martinez of Madison Heights uses a horn to pass free Ooze string backpacks and urges tech enthusiasts to sign up for a chance to win a free cartridge of cannabis oil Sunday, May 30, at the 2022 Movement Electronic Music Festival at Hart Plaza in Detroit.

The festival, which has had five stages for performers in the past, added the sixth stage – the Detroit theater provided by JARS – to this year’s event and featured artists from Detroit. It also sponsored the official opening ceremony of the festival on Friday and the official closing ceremony on Sunday.

Other cannabis companies that have sponsored this year’s techno music festival include Weedmaps, Breeze Dispensary, and Ooze.

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Sam Fotias, motion festival operations director since 2006, said cannabis companies account for 25% of event sponsorships. Other sponsors include Budweiser, Tito’s Handmade Vodka, and Michigan Cat.

“I think this is a prime example of what has happened in that industry over the past two years when the events weren’t happening,” Fotias said at the festival on Sunday. “Many brands have contacted us and we have been fortunate enough to have had the time to check them all out and see who is the right fit for us and how easy it is to work with their teams.”

The presence of cannabis sellers does not seem to bother festival-goers.

Mary Denise, 25, of Las Vegas, said she came to Detroit just for the move. I attended the festival for the first time in 2019 and was excited for its triumphant return. She said she’s been at the festival all weekend.

“The movement is massive and life-changing,” she said. “Detroit brings technology. Music is ground breaking. It’s crazy.”

Denise said she did not notice if there was more or less cannabis smoking at the festival compared to 2019.

“I think it was just as much before,” she said. “People are always going to smoke cannabis, no matter where you go.”

She also said it wouldn’t bother her if the cannabis companies were sponsoring the event.

“It’s legal here,” Dennis said. “It smells good, too.”

Allie Galante, a spokeswoman for JARS, said at the festival on Sunday that the company had no adverse reactions.

“No one comes to us upset,” Galani said. “If anything, it’s the curiosity (and excitement) that we’re seeing that is the main sponsor, which speaks volumes about how much progress has been made during the pandemic.

“Three years ago, I don’t think that would have happened.”

Galanti added that the company will also sponsor the Breakaway Festival in Grand Rapids at the end of August.

Tristan Blackett, director of marketing for Ooze, a cannabis company founded in Oak Park, said cannabis brands cannot do traditional marketing on social media or television because while the drug is legal locally, it is illegal at the federal level. , prompting the company to focus on events – until the outbreak in March 2020.

Blackett, 46, said: “We realized that we had to spend our marketing money wisely and focus on experiments. A lot has changed nationally, state level and local level because cannabis is no longer the huge, bad thing it once was and is finally getting people out of the green closet.” .

James Sissy, 36, remembers attending the movement in his twenties when the event was a few stages down the river. Sesi is one of the five partners who own Ooze.

“Last night seemed crazy crazy with thousands of people here to see 2Chains,” he said on Sunday. “It’s pretty much the same as ever but the main difference is that you see these weed brands taking hold and you trust their marketing. We did 46 trade shows in 2019 before the pandemic and now we’re trying to get back. It’s crazy to think where we’re at. We started it.

“I used to sneak into this festival, and now we’re basically walking with a knuckle in our mouths,” he said.

At about 5 p.m. on Sunday, friends Sylvia Sischik, 26, of San Francisco, Ben Barto, 31, of Reno, Nevada, and Brock Sprout, 27, also of San Francisco, were lounging on the grass near a ticket tent. The festival is near Huntington Place. They were waiting for another member of their group, Brock Ritter, 27, of Royal Oak, to join them before heading to Hart Plaza.

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The cannabis industry takes center stage at the Detroit Techno Festival

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Are you looking for medical marijuana growing guides and books about cannabis? Then you should not miss our online bookstore with hundreds of books about marijuana.

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The cannabis industry takes center stage at the Detroit Techno Festival

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Are you looking for medical marijuana growing guides and books about cannabis? Then you should not miss our online bookstore with hundreds of books about marijuana.

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