Reports suggest that the cannabis tourism industry is worth $17 billion and could start growing rapidly after COVID. Report contained in Forbes It states that 50% of millennials believe that adult consumption of cannabis is important when making travel plans, and that 43% of millennials choose a destination specifically because of legalization.
According to Emerald Farm Tours co-founder Victor Pinho, cannabis tourism has a lot of potential. He said, “They are tourists and they shop – they are here to spend money in Mecca from herbs” Forbes One of his works is located in Northern California. He also estimated that tour participants sometimes spend between $300 and $400 when they visit dispensaries, much more than the average consumer used by adults.
In 2016, MMGY travel intelligence It stated that “the net effect on consumers’ decision to travel to countries with legal cannabis use was very small.” However, the MMGY The study was conducted in the year 2020 It was reported that 18% of US travelers were interested in experiencing cannabis while traveling. When survey data was narrowed down to include only those over the age of 21, with an annual income of $50,000, the percentage of those interested in trying cannabis while on vacation increased to 62%.
Forbes It is estimated that $4.5 billion of the total $25 billion raised in 2021 in cannabis sales revenue was related to cannabis tourism and related purchases such as hotels, food, local attractions, and more.
With nearly 20 states legalizing adult use, the opportunity for cannabis-related tourism is increasing. States like Colorado, which was the first to legalize recreational consumption in 2014, have a strong reputation for non-marketing adult consumption. The Colorado Tourism Office It only gives few advice on safety and consumption, and does not currently have any specific data regarding cannabis-related tourism. “Cannabis is not one of the major drivers in terms of tourism in our state, compared to categories like outdoor recreation,” the bureau said. Forbes.
In other countries, a new picture of the cannabis tourist is beginning to take shape. According to a report from International Cannabis Travel AssociationConsumer classification by gender is fairly balanced among those who identify as male or female, 63% of tourists are millennials or younger, 59% have a college degree, and 82% have a job with an annual household income of $87,000.
Brian Applegarth, founder of the international Cannabis Travel Association, believes that older millennials are contributing to an increased interest in cannabis tourism. “By 2025, 50% of travelers in the United States will be millennials,” Applegarth said. “And their relationship to cannabis consumption is very natural compared to today’s stigmatized industry leaders.”
In general, many countries have begun promoting and advertising their cannabis offerings to make up for money lost due to reduced travel during the height of the pandemic. CEO of Visit ModestoTodd Aronson sees cannabis travelers like no other tourist. In 2021, Aaronson partnered with Applegarth to create MoTown CannaPass Which helps visitors to explore local cannabis food, entertainment and dispensaries. “We wanted the opportunity to say, ‘Hey, if cannabis is your thing, and you’re here, we have legal retail stores. “And we have experiences that you cannot enjoy differently than if you had been to a wine bar or a wine bar,” Aaronson said. “They are all equally organised. You must have a dedicated driver for each. Every visitor is welcome. Leave your money here.” He also said there was a noticeable 11% increase in traffic to local dispensaries when CannaPass went live.
While places like Amsterdam Seeking to discourage cannabis tourism, North America has become a major legal tourist destination. Attractions such as cannabis related Historical toursDifferent Airbnb Or bed and breakfast locations, great Museums, and countless dispensaries use adults to explore, there is so much potential to look forward to. Even Connecticut Governor Ned Lamont He recently announced his many state offerswhich includes a country song about everything from online gambling to cannabis consumption.