cannabis Concentrates are probably the best bang for your buck, and trends in the concentrate market are indicating that. Concentrates rank fifth in the most comprehensive product category. Although the cannabis flower is not very popular, concentrates among young consumers are three times more prevalent than among the elderly. Also, males tend to buy concentrates more than females.
Concentrated market share in Canada increased from 2.9% to 3.8% of total cannabis sales. Since June 2021, the opposite has happened in the United States. During the same period, the concentrated market share decreased from 9.5% to 8.3%.
Hash is the most popular mall in Canada, capturing 30% of the market, compared to 2% in the US. Live resins are more prevalent in the United States, with 34% of concentrated sales, compared to 22% in Canada.
In Canada, the price of concentrates has fallen significantly, from an average of $48.88 in January 2020 to $25.97 in May 2022. This represents a 49% decrease. Compared to the US, the price is down 18%, from $21.86 in August 2020 to $17.85 in May 2022.
overall market share
Concentrated market share increased in Canada (up from 2.9%) and the United States (down from 9.5%).
Canadians made concentrates one of the best sellers after vape pens and eater. In the United States and Canada, concentrates are the fifth best-selling product after flower, Pre-rollsvape pens and eater.
The concentrated market typically hovers around 10% of total cannabis sales in the United States. However, its peak was in late 2020. Since then, the share of the concentrated market in the United States has declined, stabilizing at around eight and nine percent.
In Canada, the concentrated market has risen steadily since the government legalized additional cannabis products in 2019. The concentrated market share has stabilized at around 4% of sales, but it is still too early to discern long-term trends. It remains to be seen whether the slight decline in the concentrated market for both countries is due to short-term trends or long-term structural issues.
Looking at this data, it is clear that the share of the US concentrated market is higher than in the Canadian markets. The US states where concentrates have a large market share are also the states that legalized cannabis early. They are Oregon, Colorado, and Washington.
Demographics of the central market
Concentrates are more popular among younger consumers than older consumers. Generation Z buying concentrates at three times the rate of consumers in the Baby Boomer generation.
Males also contribute more to the market share concentration than females.
Concentrated market pricing
There was a lot of fluctuation in the concentrated market during the first year of legal position sales in Canada. The average price started at $50 before dropping below $30. After that, it rose again to the $40 range by the end of summer 2020. Since then, the price of concentrates in Canada has steadily fallen to its current average price of $25.97. Between January 2020 and May 2022, prices drop by 49%.
In the United States, concentrated prices have remained relatively stable. However, even here, focused prices have been declining since the summer of 2020. The average price in August 2020 was $21.86, compared to $17.85 in May 2022, a decrease of 18%.
Concentrate pack sizes
Package size of 1g is most popular in both the US and Canadian markets. In the United States, 1-gram concentrates account for 95% of all concentrate sales. In Canada, a third of concentrated sales come from 2-gram packaged products. However, these 2g products are almost entirely retail.
Hashing is not nearly as common in the United States.
Consumer preferences in a concentrated market
As mentioned, cannabis is more popular among Canadians than Americans. In Canada, retail dominates sales. Hashes contribute only 2% of total focused sales compared to the United States.
Shatter is also very popular among Canadians, accounting for 25% of all concentrated sales. In the United States, crashes represent only 7% of concentrated sales. In the United States, live resin and rosin are more common than in Canada.
It remains to be seen if these trends will continue. The concentration market in Canada is still relatively new, and federal regulations remain THC The content is artificially low. However, one cannot calculate how this affects consumer decisions to buy or give away concentrates.