NBA Hall of Fame Chris Weber About launching his cannabis brand players only With his business partner, Lavetta Willis – and he brings with him many familiar faces during the trip including QuavoAnd the raekwonAnd the Royce Da 5’9″And the Matt BarnesAnd the Jason Williams.
The new star brand was the first announce On August 11, players will only be offering a selection of strains, hemp oil cartridges, pre-rolls, and vapes, as well as sports recovery and performance products. Players will only roll out branded clothes and shoes.
Last March, TerrAscend acquired exclusive retail rights to Players Only products in Michigan through the acquisition of Gage Growth Corp., securing a path for the brand to decline.
“Players Only is more than just a cannabis brand — it’s a lifestyle brand,” Webber said. “We truly have a unique opportunity to change the narrative around cannabis, empowering up-and-coming entrepreneurs and setting a new standard in this growing industry. We are excited to launch our diverse offering and begin the process of creating meaningful economic change in communities across Michigan. Shout out to TerrAscend and Gage – our Michigan family. Lots of Love for cookies and Berner, let’s go!”
In October last year, Weber revealed a cannabis facility in Detroit with its own growing facility, dispensary and consumption hall. The 180,000-square-foot players-only facility is named the Webber Wellness Complex.
The first strains introduced include C4, Time Out, and GoAT’s Milk, as well as Non-Laters and Whipped Cherries. Later, the brand will roll out additional strains including Blueberry Hotcakes and Ray Jackson’s Black Sox within weeks. While C4 can give an Afghani-like appeal, goat milk tends to have more sativa with a balanced amount of THC and CBD, according to reviewers. Whipped cherries, on the other hand, taste just as you’d expect them to.