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Why Xzibit wants to watch weed ads during the Super Bowl: Interview

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Hip Hop And hemp has always been the greatest of partners, although they are very different in terms of industries. But, could there be something they have in common, something they can learn from each other?

Famous rapper, broadcaster and actor Xzibitsure there is.

in exclusive interviewHe spoke about bringing his expertise, honed into the music industry, to develop his cannabis brand, Napalm, and about the benefits cannabis can bring to society.

“I think that’s the advantage we get from the entertainment side: being able to find those messages that attract people to the brand at an audience level. And I think we were able to bring that to Napalm.

Today, X finds it refreshing to be around people who understand the cannabis market and how to make an excellent product. The rapper makes it clear: his brand she has to be The best everand setting innovative standards for others to follow. He emphasized that unlike other celebrities who limit themselves to being the face of a brand, he is the heart of the creative and decision-making process.

For him, it’s all about quality, and “being the best”. He emphasized that Napalm products undergo rigorous testing under the California State Code Standard and that safety is a priority for the company.

However, X acknowledged the health concerns about vaporizers, which he stated were caused by the illicit market and untested devices, and shared a very interesting perspective: “I have to ask you a question. You wouldn’t buy cold medicine from someone in an alley, out of the trunk, It’s 12 at night Why do you think it’s OK to buy a smokeable cannabis product from someone in an alley out of a backpack?(…) You have to be careful, you have to buy our products from licensed facilities from licensed distribution There is no other way to get napalm If you are able to make it out of someone’s chest, you are not buying real napalm.”

public eye

The music field isn’t the only place Xzibit gained his experience: he’s also been the host of the popular MTV show. pimp my trip for several years.

When asked if there was anything he took from his time onwards Television To develop his brand and make it visible, he considered the limitations of advertising a cannabis brand on television, given the absence of federal legality.

But his hopes rest on the future. He said the situation would turn around soon enough.

“That would be unbelievable. You know, there are a lot of first things that didn’t happen in the cannabis industry and we definitely want to be there, to be Canada Discovery’s first TV commercial. (…) I can’t wait to have the opportunity to do Energy commercial. I don’t care how much it costs! “

Below that line, Xzibit noted the unfairness of alcoholic beverages and tobacco companies that are allowed to advertise their products on television, even though both have been shown to be more harmful than cannabis.

But the rapper knows that we, as a society, have come a long way in accepting cannabis and its health benefits.

When I was a teenager, when it was illegal, when it was taboo, people were still getting arrested for it. Let’s see where it is now, as it is considered a drug that helps a lot of people with many conditions … Cannabis came and was able to help heal children, not just people who smoke. People have the idea that cannabis is such a hippie thing, or just for rappers. It has this negative connotation, but it helps millions of people. It’s not just the cannabis side, but the CBD side, as people don’t use this for the narcotic effect of THC. “

Besides the obvious health benefits, he highlighted the social and economic benefits of legalizing cannabis as well, from the billions of dollars in tax revenue that goes directly to the state to the importance that decriminalization has had in societal efforts across the country.

higher reason

Quality and security may be Xzibit’s top priorities for the company, but they’re certainly not the only ones. The rapper wants social justice to also be a pillar of Napalm. In fact, he’s partnered with the Greenwood Distribution company that advances the Social Equity Demand to supply his products throughout California. But this is far from the only effort he is planning to make in this direction.

One of his main intentions is to partner with veterans.

“I would like to set aside a portion of our income to give back to our veterans,” he declared. “Giving people access to medication, who don’t necessarily have the income. I would like to be able to help at that level, not just donate through activism. That’s a very important thing to me. My dad was a veteran. He was a Marine, and he’s He recently passed away… I would like to be able to build something, in his honor, and use a portion of napalm as a way to give back to veterans.”

When asked what he would say if he could sit in front of Congress and share a message in favor of legalization, his answer was brutally honest and comprehensive:

“Unfortunately, the people I talk to are not really interested in people’s hearts. But the economic aspect of federal legalization of cannabis would be very positive! You talk about reducing the national debt. You talk about education increases and tax revenue. You talk about improving your security and infrastructure. In every city. You’re talking about pumping vital resources back into the communities of people who need them, who have lost their jobs due to downsizing. The coastal-to-coast trucking and freight sector will have a new outlet for revenue. I mean, there are a lot of pluses and benefits for people who They need to get back to work.”

But it makes clear that the economy will not be the only one that will eventually benefit from cannabis legalization. “And above the shoe, its humanity, rental relief for people in our legal system who are there because of nonviolent drug or drug-related beliefs. So these people will be taken out of prison and can really be part of the community. They need to go back with their families and communities to take care of their children.”

In the end, he delivered that honest message we all hoped to get. “If decriminalized, I believe that from the bottom of my soul there is a middle ground on which everyone can meet,” he concluded. “It can be done in a financial way or in a human way, and it can be done either way. You know, if alcohol can be legal, if cigarettes can be legal, then cannabis can be legal as well.”

Marianne Figny Contribute to this report.

Lee Esta Entervista Con Xzibit español en ElPlanteo.com

This article was originally published Forbes It is shown here with permission.

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