Go to just about any dispensary in any state and you’ll be bound to find some pre-roll or chewing gum (or maybe even the dispensary chain itself) that has the name or shape of a famous stone like Willie Nelson, NBA legend Sean Kemp or actor Seth Rogen.
Perhaps one of the biggest names to enter the industry recently is former heavyweight boxing champion Mike Tyson with his brand new Tyson 2.0. Recently, Tyson was joined by the greatest professional wrestler of all time, nature boy himself, Ric Flair.
Flair, a 21-time world champion in WWE, WCW and a number of other pro-wrestling organizations, was in Phoenix to promote the launch of his own line of cannabis and cannabis products – Ric Flair Drip.
Some of the products include flowers, pre-rolls, vape cartridges and foods (called WOOOOO Chews), which are available in sativa, indica or hybrid. They all come in packages with graphic designs of Flair himself or scenes and photos from his long career.
Currently, Ric Flair Drip products can be found exclusively at the six Verano owned and operated dispensaries located in Arizona and Nevada, and at other partner stores throughout California. For more information on products and locations, visit RicFlairDrip.com.
Our conversation begins with Flair explaining how he used cannabis-infused gum to help him weed off his prescription drugs, and also touches on why popular brands are so difficult to succeed, what Flair’s goals for this venture are and what the future of cannabis is. Professional wrestling and other sports tournaments are becoming more and more popular.