Not your Cub Scout chocolate. Photo: Steve Solis/Axios
It’s Green Wednesday, which is considered Black Friday for cannabis consumers.
Driving news: To celebrate the holiday, we’re taking a look at Coast Cannabis’ cannabis manufacturing facility in Wareham, where they make organic, cannabis-infused chocolate and gummy bars before shipping them to Boston-area dispensaries.
What is happening: Angela Brown and Brian Cusick have come a long way since the evenings when they filled their kitchens with cannabis-filled peanut butter cups and Snickerdoodles.
- Today, they produce tens of thousands of organic, pigmented chocolates and gum in their 8,500-square-foot facility just off Cranberry Highway.
why does it matter: The Massachusetts retail market has grown since The first dispensaries were opened On November 20, 2018, so is Coast Cannabis.
- Four years ago, the state saw long lines form among the first two retailers, but now the market has grown to include more than 250 retail stores.
- Coast began selling in three stores in 2020. Today, nearly 170 retailers carry its products, including many in Greater Boston.
what are they saying: “We set out to create products that we wanted to consume,” Brown told Axios. “That was like our upbringing, and I think that’s what has allowed us to be as successful as we’ve been in the short period of time because we’re really leading with a consumer mindset.”
The Big Picture: Coast Cannabis is among the hundreds of manufacturers getting ready to go wild on Green Wednesday.
- In 2021, Green Wednesday was one of the top five days for cannabis sales nationwide with the industry reporting sales of $98.2 million, third behind Black Friday ($99 million) and April 20 ($111.8 million).
Cannabis state regulators It doesn’t collect local numbers on its economic impact, and unlike Black Friday retailers, Massachusetts dispensaries can not be submitted Any promotions or discounts on cannabis products today.
See attached pictures.