In a seismic shift away from the way nearly all major social media platforms handle content related to cannabis ads, Twitter has announced that it will be the first to allow cannabis-related ads in the United States.
Twitter announced that it will allow advertisers to promote branded and informational cannabis-related content within the following categories: CBD and similar cannabis products; THC and similar products; In addition to cannabis-related products and services such as delivery services, labs, growing technology, search engines, and events.
Cannabis advertising policy is changing Everything For companies that have money to advertise. Toronto, Ontario-based AdCann In Canada he was the first to break the news.
“So far, only topical CBD brands have been allowed to advertise on the Twitter platform,” AdCann said. books on his website. “Going forward — the social network will allow the promotion of regulated THC and CBD-containing cannabis products, supplements, services, and more.”
AdCann continued, “US cannabis companies, brands and their suppliers will need to go through Twitter’s approval process for advertisers to ensure they are legitimate and educated on the platform. Once approved, industry marketers will have access to Twitter’s full suite of advertising products including promoted Tweets.” her, promoted product opportunities, site acquisitions, in-stream video sponsorships and partner publishing features.”
AdCann reiterated that in Canada, cannabis has been legal at the federal level since 2018, so Twitter already allows cannabis advertising in the country.
Cannabis companies react to policy change
The leading hemp company PAXmakers of industry standard devices such as PAX Pro and Bucks eraamong the first brands to announce cannabis-related content on Twitter.
Luke Droulez, vice president of marketing at PAX, said in a statement obtained High times. “We are excited to be among the first partners to advertise cannabis on Twitter and be able to engage customers more directly. After decades of illicit advertising, there is an opportunity to destigmatize and normalize the plant and its use.”
Twitter posted the policy update on their site Drugs and tools for their manufacture and abuse A section of the website, which defines the process for advertisers who promote cannabis products.
We allow certified cannabis advertisers (including CBD – cannabinoids) to target the United States, subject to the following restrictions:
- Advertisers must be licensed by the relevant authorities and previously authorized by Twitter.
- Advertisers may only target jurisdictions in which they are licensed to promote these products or services online.
- Advertisers may not promote or offer to sell cannabis (including CBD – hemp)
- Exception: Ads for cannabis-derived topical products containing 0.3% THC specified by the government.
- Advertisers are responsible for complying with all applicable advertising laws, rules, regulations, and guidelines.
- Advertisers may not target customers under the age of 21.
Elon Musk and the new Twitter
Twitter owner and billionaire Elon Musk is in an ongoing chess game: It’s a game He made a major change to the podium under his watch, among manyincluding decisions to launch paid verification and Recalculations like Donald Trump.
Meanwhile, on February 4, Twitter owner Elon Musk cryptically tweeted “420,” certainly a jab at an earlier 2018 tweet about 420 that got him into trouble with government and space officials.