According to a recent study by The Harris Poll commissioned by cannabis retailer MedMen Enterprises, many American women age 21 and older regularly use cannabis. The study, which was conducted between February 28 and March 2, 2023, included 1,020 women nationwide. According to the results, 37% of those surveyed admitted to using marijuana, and more than a quarter of them do so at least once a month.
An interesting finding from the survey was that Women mostly use cannabis for medical reasons, such as relieving anxiety, improving sleep, and treating pain. This fits with the growing trend of using cannabis as an over-the-counter treatment for various ailments.
In the survey, 65% of respondents admitted that people did not know they were using cannabis. These results, obtained prior to official publication, show that stigmas and preconceived notions around cannabis use persist despite increasing acceptance and legality of the drug in many settings. Many women are afraid to talk openly about their cannabis use, even with people close to them, for fear of being judged or suffering harmful effects.
This secrecy may also have ramifications for the cannabis sector. It may indicate that current marketing and outreach initiatives do not effectively reach or serve a large portion of consumers. In addition, it emphasizes the need for continued education and activism to dispel prejudices and enhance appreciation of the potential benefits and safe use of cannabis.
The majority of women who use cannabis choose to have it legally from the dispensary, according to the report. Nearly 90% of cannabis consumers (91%) said they got their weed from a legal dispensary. The study also found that 32% of women who use cannabis make monthly purchases from the dispensary of at least $100. A surprising finding from the survey was that 35% of customers preferred shopping with a petite woman, which indicates a desire for a more individual experience when purchasing cannabis items.
The survey indicated that among cannabis users, staples are the most popular method of consumption (57%), followed by flower/pre-roll (43%) and vapor (39%). Furthermore, 20% of cannabis users said their primary concern was drug testing, although a significant portion (27%) said they had no concerns about their cannabis use. This illustrates the ongoing difficulties faced by cannabis users, particularly those who work in areas where drug testing is strictly enforced.
Comments from Karen Torres
In an email, Karen Torres, chief product officer for MedMen, states that representation is essential in the cannabis sector. As a queer woman of color working in the field, Torres stresses the value of diversity and inclusion company-wide. She claims that MedMen is dedicated to prioritizing these ideals across the board.
By putting diversity and inclusion first, MedMen believes that it can better represent and serve its clients and communities. This strategy promotes a friendlier and more inclusive environment for both workers and customers. It enables MedMen to offer a broad range of goods and services that meet the unique requirements and preferences of a diverse consumer base.
Torres further emphasized that MedMen understands the growing trend of women turning to cannabis for their wellness requirements. Although there is still stigma associated with cannabis use, survey results show that many women consider it a popular form of self-care, particularly when they are looking for natural ways to manage stress, anxiety, and pain.
According to Torres, survey results show that more and more Women use marijuana to relax and improve their health. And she announced that MedMen is dedicated to offering all clients, including those who use cannabis for therapeutic purposes, a safe, engaging, and inclusive atmosphere. MedMen helps develop a more positive and empowering environment for women in the cannabis industry by recognizing the benefits of using cannabis for health and well-being, actively striving to combat stigmas, and advocating for inclusivity.
In Torres’ opinion, the survey results are crucial in helping MedMen adapt to the evolving cannabis market and user base. She stressed that by creating an inclusive and empowering retail environment, MedMen is dedicated to understanding and meeting the demands of its female customers.
According to Torres, MedMen intends to increase the number of high-end brands owned by women as part of this commitment. MedMen aspires to improve its position as a leader in the cannabis market by empowering women entrepreneurs and providing a wide range of high quality merchandise that satisfies a variety of customer preferences.
The survey, conducted by MedMen and conducted by The Harris Poll from February 28 to March 2, 2023, provides valuable insights into the cannabis consumption habits of American women ages 21 and over. The survey was conducted online in the United States, with 1,020 women participating, and 391 reported cannabis use.
To ensure the accuracy of the results, Harris used a Bayesian reliable interval, which is a statistical measure that accounts for sample size and variance. Based on this method, the sample data is accurate to within +3.6 percentage points, with a confidence level of 95%.
The use of rigorous statistical methods to analyze the survey data indicates that the results are reliable and representative of the broader population of American women who use cannabis. As such, survey results can inform industry trends, consumer preferences, and product development strategies for cannabis companies like MedMen.
The survey, conducted by The Harris Poll on behalf of MedMen, highlights the growing popularity of cannabis use among American women, particularly for therapeutic reasons. The report also emphasizes common stigmas associated with cannabis use and the importance of creating a customer friendly and inclusive retail environment.
According to the results of the survey and Karen Torres, the cannabis sector is adapting to meet the changing demands and tastes of its customers. Cannabis companies like MedMen are well-positioned to thrive in this rapidly changing industry by prioritizing diversity, inclusivity, and customer enjoyment.
Overall, the study highlights how important it is to understand and meet the needs of a broad customer base and to encourage an open and accepting mindset towards cannabis use. The cannabis sector can develop and broaden its appeal as a viable alternative to health and wellness solutions with more research and initiatives to reduce stigmas.