88% – Percentage of U.S. CBD consumers who desire sleep, physical relief, and/or relaxation from their CBD products
When CBD first came on the scene, there were many different purported use cases – focus, sleep, energy, and even improved libido. With more familiarity with the cannabinoid, consumers are seeking distinct purposes for using CBD.
Source: Brightfield Group, U.S. CBD Consumer Insights, Q4 2022
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