The Chicago Cubs signed a deal with Mynd Drinks to become the Chicago Cubs The official partner of CBD Group.
It is the first sponsorship of its kind for a single club in Major League Baseball, according to a press release Friday from MLB.
Under the deal, the Chicago-based wellness and beverage brand will have several activations within Wrigley Field, including baseline signage, in-game features, and international marketing rights in the UK for the 2023 regular season.
The agreement stems from MLB’s announcement in June 2022 that it would allow teams To accept CBD sponsorship
“When MLB opened up the CBD category to its clubs, it allowed us to explore new partnership opportunities and offerings,” Alex Seyferth, vice president of corporate partnerships for the Cubs, said in a statement.
“We are proud to be the first club to partner with a CBD company, but what it was
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