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How long is this hot and new cannabis strain popular? (life cycle of a marijuana strain)

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The process of purchasing cannabis has undergone a major transformation lately. With the legalization of cannabis in various parts of the world in the past decade, smokers have noticed a remarkable shift in the selection of their preferred strains.

Ambient direction-driven noise cannabis strains Continuous, making the life of each breed shorter and shorter. As a result, many modern-day consumers tend to make purchases based on their preference for particular growers and brands rather than particular varieties.

In the past, the results of cannabis cups were used to determine Prevalent cannabis strains for several years. But in today’s market, it can be difficult to find certain cannabis crosses consistently. This raises a seemingly straightforward question: What is the typical age of a cannabis strain?

A different perspective on the age of the cannabis strain

Elise McDonough, cannabis specialist and writer, recalled developments in cannabis genetics during an interview. She recounted a milestone at the 2004 Cannabis Cup, where a Canadian named Reeferman caused turmoil in the Dutch scene by winning first place in the sativa category for Love Potion #1.

According to Elise McDonough, Reeferman reached out to The Dutch scene outshines all of the local breeds With its unique and refreshing presentation. She believes that the activities of the Dutch cannabis industry in the 1990s and early 2000s are comparable to what Californians are doing today. During that period, the Dutch had certain bloodlines, and the breeders were going over everything with each other. Ultimately, this resulted in a model where all strains became exactly the same.

Elise McDonough explained that Reeferman developed strains like Love Potion by traveling to different parts of the world, discovering land strains, cultivating them in vast fields, selecting the best ones, and then breeding them. Because of this, Reeferman produced exceptionally unique cannabis strains compared to what was available from the Netherlands during that time.

McDonough voiced her opinion, noting that a similar shift is bound to happen in California, where people are weary of the many variations of cookie strains. She believes that everyone has grown and transcended the same strains without any logical methodology, resulting in an indistinguishable mixture of strains.

Currently working as Director of Marketing for Binske, McDonough looks at the age of breeds from a new angle.

McDonough stated that the trend of quickly creating new strains and the resulting hype is putting pressure on brands like Binske to constantly offer retailers something new and unique. Retailers, in turn, are constantly looking for new and distinctive breeds to add to their menus.

McDonough highlighted that retailers have different goals for Traditional Cannabis Breeder, who spent several years stabilizing and maintaining the science of genetics. She draws an analogy between cannabis and dog breeding, citing Labradoodles as an example that requires generations of breeding between Labradors and dogs.

McDonough noted that in cannabis, like in dogs, it takes several generations to produce stable, uniform, and predictable characteristics. She stated that these traits are her intellectual property and a unique selling point for breeders, which takes years of work to stabilize. However, many of the latter strains are unstable and short-lived.

Marketing bracket and popularity as a contributing factor

While unstable genes may contribute to the short life of new cannabis cultivars, Mike Dutin, chief sales officer at Fig Farms, believes that many other factors also play a role. according to him, Unique strains follow the popular arc It lasts about five years and involves highs and lows in demand.

Doten mentioned that they’ve tried to pull off strains like Dark Karma, but the high demand for the product has made it difficult. Distributors emphasized the need to keep it growing to avoid losing shelf space, putting pressure on them to maintain availability.

Doten noted that the more popular strains have a shorter lifespan with lower consumer demand. For example, if they were to offer a commonly available strain such as Gelato #41, they would only have six to eight months to sell it at the usual price before they had to start reducing and phasing out the quantity.

According to Doten, marketing plays an important role in extending the life of a breed. He explained that sometimes they introduce several new strains in one month without proper marketing, which can shorten their lifespan. He added that a well-designed marketing package can help extend the life of a breed. The strain’s flavor profile appropriate to popular cross-cutting categories like “fruit” and “gas” is another element that helps keep them in the spotlight.

Josh Wert, co-founder of award-winning extract producer Royal Key, states that a primary consideration in selecting a variety to market is its potential to be made into a cannabis concentrate. The way a particular strain is grown is another factor that comes into play.

Wirt pointed out that determining the longevity of a breed is complex, as it involves various factors such as marketing, stress stability, market perception, and general desirability. He pointed to Zkittlez as an example of stress that excels in stability and market attractiveness.

According to Kayla Extracts Chief of Staff Alyssa Roberts, inquiring about the age of a typical strain is a multifaceted question. She endorsed McDonough’s views, noting that the pursuit of new flavors often leads cannabis breeders to disregard genetic stability. Roberts added that the lifespan of the breed is usually four to five years when they gain popularity and buzz before they start crossing. It also indicated that stress variance and differentiation depend on market demand and consumers’ desires.


The lifespan of cannabis strains is a complex subject affected by genetics, marketing, and consumer demand. While some strains may be successful in the long term, others will be transient and quickly replaced by new types. Breeders and growers must balance the demand for new and distinctive strains with the need for genetic consistency and stability as the cannabis industry continues to evolve. The cannabis sector can continue to offer high-quality cannabis products that meet consumers’ changing demands and tastes with care and attention.

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