The message is clear: Earth Day 2023 is the most important time for the world’s citizens to come together and save our planet; Continuous burning of fossil fuels, plastic-filled oceans and rivers, and unsustainable population growth have pushed us to the brink of environmental catastrophe. That is why it is so important at this pivotal moment in human history that we hold businesses and governments accountable for their roles in creating a more sustainable future for all of us.
Innovative thought leaders and progressive politicians are mobilizing to play a role in the fight for the survival of the blue planet. And what better time to act than on Earth Day, themed “Invest in Our Planet?”
Earth Day is an annual event celebrated on April 22nd dedicated to raising awareness and promoting environmental protection and sustainability. The global initiative encourages people around the world to raise awareness, promote sustainability, and inspire long-term action to protect our planet and create a more sustainable future for generations to come.
the importance of water
Clean water is one of the biggest problems facing humanity. The once-mighty Colorado River, for example, is in the clear calamity It can no longer supply the insatiable thirst of more than 40 million people and 5 million acres of farmland on which it depends for its lifeline.
In California, where water resources are often limited due to frequent droughts and other environmental factors, hemp cultivation has raised concerns about water use and its potential impact on local supplies, ecosystems, and sustainability.
Hemp is a water-intensive crop, and unless it is grown with sustainable techniques such as dry farming, it requires large amounts of water for optimal growth. a Study 2021 By reviewing the environmental impacts of cannabis cultivation, I found that, on average, a cannabis plant consumes an estimated six gallons of water per day during cultivation (June-October).
stiiizyone of California’s leading cannabis brands, is doing something about this crisis on Earth Day 2023.
Stiiizy partners with LA Waterkeepers
As part of the Good Work Joint Efforts program, Stiiizy joined the nonprofit L.A. Waterkeepers By sponsoring a community clean-up along the banks of the Los Angeles River to directly impact residents of the Atwater Village neighborhood of Los Angeles. Stiiizy volunteer staff will work with the LA Waterkeepers to remove plastic debris and other pollutants from the banks of the Los Angeles River and nearby areas. Together, more than 180 volunteers from both groups will take part in a major clean-up.
To ensure Angelenos continue to have access to clean water, LA Waterkeepers have successfully combined litigation, science, and community activism for more than half a century. In furtherance of this ambitious goal, the Foundation is prioritizing advocacy for necessary modifications to the way the public engages with water. The result speaks for itself: Los Angeles County is investing some $20 billion in water infrastructure over the next two decades because of these decades-long efforts.
Teamwork makes the dream work
Stiiizy’s joint effort program is led by the company’s Director of Social Impact, DeRon Waller, who says the initiative was born out of a commitment to service that permeates the company’s soul and says joint efforts have “the backbone of unity and service.” Our CEO and founder is a military veteran and like most veterans, Even after I take off my uniform, service remains a driving factor in life.When we were building this program, I knew I didn’t have to fight and plead my case Why This was important, rather how He says.
The Joint Efforts Program, according to Waller, emphasizes the shared ideals that cannabis advocates hold most close to their hearts, whether through Organizing food drives and toysOr providing homes for families in need, planting trees, renovating gardens, or of course collecting donations.
“The organizations we partner with often receive further support from our huge network in the form of donors and volunteers, simply through word of mouth,” he says. “We like to focus on partnering with community organizations that work tirelessly to advocate for and improve the environment here in Los Angeles. LA Waterkeepers have been at it for years, and a lot of our employees are from neighborhoods where this impactful project is taking place, so it made perfect sense to us.” Reach out and propose a partnership for Earth Day 2023. Our team is excited to be doing something very close to home with this project.”
Make it local
Waller’s advice to other cannabis brands that want to get involved with their communities is straightforward and effective.
“Being intentional means treating your community’s participation as an investment, not a gift,” says Waller. “If you want to do business and provide botanical medicine in any community, you have to get to know that community first. Every community is different and has different needs. We can’t assume we have all the answers. In our industry, we still face an uphill battle against negative perceptions. “The stereotypes and stigma from years of prohibition and misleading advertising. If we really want to hit that promised land of federal rescheduling and national legislation, the onus is on us to prove why cannabis is worth it and we can achieve that by showing the plant’s positive impact.”
