More than half of cannabis consumers in states where cannabis is legal get their stuff in-store, according to newly released survey data.
scanning, that come across new frontier data, It found that “52% of current consumers say their primary source is a brick-and-mortar dispensary and only 6% say their primary source is a dealer” in states where adult use of marijuana is legal.
According to the survey, 43% of [all] Existing consumers say their primary source of cannabis is a brick-and-mortar dispensary, up from 34% in 2022,” while “10% of current consumers say their primary source is a dealer, down from 13% in 2022.”
Interestingly, 29% of current illicit market consumers say their primary source is also a brick-and-mortar dispensary compared to 17% who say they use dealers. This means that, even in illicit markets, consumers (sic) travel across state lines to obtain cannabis from a regulated source, with 42% of consumers saying they obtained cannabis from out of state,” writes Dr. Amanda Reiman, chief knowledge officer at New Frontier Data, in survey analysis said.
Dozens of states, plus the District of Columbia, have legalized recreational cannabis for adults, a wave of normalization that has made the experience of weed shopping a lot like going to the drug store or supermarket.
In the words of Reiman: “In many ways and in many places, cannabis has become yet another task to be taken care of on the way home from work.”
“It wasn’t just getting cannabis that started the traditional trade tradition, the reasons consumers give for choosing a particular source also cater to the mainstream. The top reasons consumers give for choosing a particular brick-and-mortar dispensary are product quality, product selection, price, knowledgeable staff, and convenient location. These Are the top reasons people choose grocery stores (location, price, product selection, product quality, and friendly, knowledgeable staff), Reimann writes.
“One residual of prohibition that shows up in sourcing data is the reason consumers give for choosing the same business over and over again, which is familiarity. This was cited by 58% of consumers as the reason they keep coming back to the same store. Nearly 20 years ago, I conducted A study on medical cannabis patients and I asked this question about a medical cannabis dispensary. Familiarity was also the main reason given. During prohibition, getting cannabis was a process with rules. What you can say, what you can’t, how to pay and contact the distributor properly, all while The risk of arrest. Knowing exactly the rules and what is expected of you was part of the process. In some ways, this concern has continued to legitimize many consumers, who, even though they are buying in a legal market, may still feel the sense of doing something wrong and the need to adhere to specific protocols. As the legal market matures, I expect familiarity will become less important and that other reasons offered for loyalty (convenient location, knowledgeable staff, and product selection) will become more important to consumers.”
“The number of consumers who supply from bricks and mortar dispensaries It will continue to rise as more legal markets come online, and even those in illegal markets will have more access to legal stores. Like other areas of commerce, location, product selection, and staff will drive the dispensary’s business, and consumers will relax into this new reality of cannabis as a consumer packaged good.”
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