Steve Jobs once said, “The only way to do a great job is to love what you do.” And in California’s hyper-competitive cannabis market, you have to have heart—and a product that screams “Pick Me!” Cannabis Higgs founder Oliver Higgins can successfully check both of these boxes.
“I’ve been a joint smoker since I bought my first bag of weed, rolled a bunch of weed and played Goldeneye on my N64,” says Higgins. “So this love affair will always be the first product you created.”
The Los Angeles native founded his eponymous cannabis brand in 2017 to create exceptional, high-quality products for recreational users looking for an unparalleled cannabis experience. “Our goal is to spread happiness,” says Higgins. The brand’s bombastic aesthetic and only good vibes, retro ’90s is the essence of the SoCal lifestyle.
Higgins believes that cannabis consumption is more than just a way to relax. It is a lifestyle choice that enhances a sense of belonging and place. “Growing up in Southern California, there were so many outdoor activities where weeding is a welcome addition, from surfing to skiing golfHiking to go to films,” he says. “I wanted to make something that could be a part of all those adventures while at the same time being something where if you left it on the restaurant table, people would ask, ‘What is that? My favorite part is when someone opens the box for the first time without knowing what’s inside and seeing their reaction.”
Designed for the SoCal lifestyle
Meticulous attention to detail and an unwavering commitment to excellence are the guiding principles that make up the Higgs brand. This unwavering dedication is evident in the refined taste, enticing aroma, and impeccable presentation of every Higgs product. Each piece is a testament to the pursuit of crafting an extraordinary experience that exceeds expectations, leaving a lasting impression on discerning connoisseurs who appreciate the nuances of exceptional cannabis offerings.
“As a lifelong cannabis user and joint smoker, I make sure we take a craft approach in every aspect of our business,” says Higgins. “From hand-selecting the best genetics to close monitoring of our cultivation and production processes, we maintain the highest standards of craftsmanship.”
The brand’s pursuit of perfection has enabled Higgins and his team to deliver ever-evolving creations, setting the standard for unrivaled consistency and uncompromising quality. By constantly staying ahead of emerging trends and anticipating consumer demands, Higgs cannabis products exude freshness and excitement, captivating and delighting an ever-growing audience.
Higgs offers a wide range of products that thoughtfully cater to the diverse tastes and preferences of cannabis consumers who embrace the Southern California lifestyle and want their products to be cool, casual and carefree. Product portfolio includes personally curated flowers, Pre-made pre-made rollsAnd Comfortable little joints And delicious live resin vapes. Each product is a testament to the meticulous craftsmanship of Higgs’ collaborative team of growers, scientists and product developers.
Canadian expansion
Higgs is proudly poised to expand into Canada. The production line will appear
The finest handcrafted cannabis sourced from long-established farmers and passionate microprocessors stretching from Newfoundland to British Columbia.
Higgins says the same lifestyle spirit of the original SoCal launch exists in Canada.
“I have so many fond memories of smoking cannabis in Canada over the years that it feels as natural to smoke it there as it is to smoke it in California,” he says. “I think Canadians have always embraced the cannabis culture.”
Higgins says America’s delays in getting through the federal legislation have hampered efforts to join the international talks. “It’s exciting to be dealing with actual specific rules and regulations and real government agencies,” he says of the northern expansion.
The first products in Canada will be cut flowers that are exclusively available at all Ocean Relief Retail stores and cafes in Newfoundland.
As Higgs continues to evolve and expand, the company remains dedicated to providing exceptional products and transformative experiences. With an unwavering commitment to pushing boundaries, Higgs seeks to lift the cannabis industry to new heights and redefine the very standards of excellence within it.
Along with premium products, Higgins says, Higgs is a mindset and a lifestyle. “I just want people to be happy, and I think cannabis does that for a lot of people in many different ways,” he says. Higgs, to me, means happiness.
